Evka’s Weblog

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Archive for week11

Blasting the Myth of the Fold

I didn’t believe that people wouldn’t scroll after so many years of using internet and “need of scroll”. Gladly, research proved it wrong.

Fold problem..at the end, we shouldn’t worry about it, but why would we? When the best scenario we can get after searching for the fold placement, is that we get it right for 10% of visitors..I think it’s really just fine to leave visual cues to lead user to scroll down the page. And I like little advice about putting something(as reward/to guide them to next content) at the end of the scrolling page – like “go to next page” link, so users don’t have to scroll up.

Search Engine Placement Tips

This article is good reference, and I learnt new things, about submitting key pages to search engine, about using relevant links and being linked by others, about positioning keywords, that to have proper words in the title is great, but also it’s useful to have heading containing same words and repeat them in the paragraph too. And off course, page content needs to be relevant to the topic(keywords). Interesting is how search engines see web pages made by tables – if two column table, left one is read first (usually nav bar) and then main content..Maybe this is one of the reason why some designers decide to put their nav bars on the right side.

Information Interaction Design

Deep explanation about what content(product created to be used, experienced by consumers) should really contain. Information design, Interaction design and Sensorial design. Following this concept while developing future product should create better experience, otherwise the presentation will be incomplete or unbalanced when preffering one factor, for example, just an offer of plain information without building some sense-interactions (sensorial design).

I like the part about the continuum of understanding, from data, through information and knowledge to wisdom – “the meta-knowledge”.

Also organizing things according different elements, what we basically use on daily basis and sometimes don’t even realize how easy we can find, search, etc..how great it is that this organizing was done for us! This is good advice to have in the mind when we are developing something later on.

Then the interaction – important part of design, because using an interactive product will help to have better experience and naturally easier to remember.

Layout (DW 09)

Tables (DW 08)